Social School

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Permalink Reply by Julia Gorzka on June 8, 2009 at 8:49am

There was a lot of dialogue around ethics, training and the need for social media policies to guide employees on appropriate and inappropriate use of social media for business. On that topic - here is a great article from one of my favorite social media blogs, Mashable, on 10 Must Haves for your Social Media Policy.

The list includes:
1. Introduce the purpose of social media
2. Be responsible for what you write
3. Be authentic
4. Consider your audience
5. Exercise good judgment
6. Understand the concept of community
7. Respect copyrights and fair use
8. Remember to protect confidential & proprietary info
9. Bring value
10. Productivity matters

#1 one on the list relates to the #1 reason businesses fail at social media - they don't have a strategy.

Know where you are going, and you will know when you've arrived.

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Permalink Reply by id - InceptDesign on June 14, 2009 at 11:00pm

Julia Gorzka said:

There was a lot of dialogue around ethics, training and the need for social media policies to guide employees on appropriate and inappropriate use of social media for business. On that topic - here is a great article from one of my favorite social media blogs, Mashable, on 10 Must Haves for your Social Media Policy.

The list includes:
1. Introduce the purpose of social media
2. Be responsible for what you write
3. Be authentic
4. Consider your audience
5. Exercise good judgment
6. Understand the concept of community
7. Respect copyrights and fair use
8. Remember to protect confidential & proprietary info
9. Bring value
10. Productivity matters

#1 one on the list relates to the #1 reason businesses fail at social media - they don't have a strategy.

Know where you are going, and you will know when you've arrived.

Good info...

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