Arlene Segovia Barringer's Page

As the General Manger of Telemundo Tampa, Arlene Segovia oversaw all facets of the television station including sales, marketing, HR and programming. Ms. Segovia has been in the Tampa market for four years and has made a tremendous difference by building up a fledgling station, improving the reputation of the station, increasing sales dramatically and developing events to increase non-traditional revenue. She spearheaded efforts to launch a local 6 PM newscast.

Now, Ms. Segovia has established her own advertising company with partner, Griselle Martinez to fill a much-needed niche for small to medium size companies in search of professional and strategic marketing and advertising plans. The company, Mad House, Inc. will offers full services from strategic planning, to creative development on print, television and on the internet. The agency will assist clients who are interested in tapping into the half-a-million Hispanics in the Tampa Bay area by offering expert advice and strategy in Hispanic marketing and advertising.

Ms. Segovia is a member of the Sheriff’s Hispanic Advisory Board and served on the on the Publicity and Events Committee for two years. She is also serving on the board for Tampa’s newest organization, HYPE (Hispanic Young Professional Entrepreneurs) and is co-chair of the Social Marketing Committee. In 2005 she was nominated by her peers for Hispanic Media Person of the Year (Hispanic Heritage Board) and was a finalist for the 2006 Minority Business Person of the Year (Tampa Bay Business Journal). In December of 2006, she was invited to serve on HCC’s Radio and Television Industry Committee. Most recently, Ms. Segovia was nominated as Best Head Executive for the Centro Asturiano Idolo Awards in 2007.

Ms. Segovia began her distinguished career as the Marketing and Promotions Manager of Empress Cruise Lines where she oversaw all promotional events throughout South Florida and assisted in strategic planning and growth for the company.

After her work with Empress, she was hired as a Marketing Manager with Tele-Visiones Inc., the company responsible for managing Walter Mercado, the internationally known astrologer. Segovia’s responsibilities included negotiating contracts with media outlets throughout North and South America, advertising production, budgeting, creative design and management. Under her supervision and guidance, a distribution company was set-up; marketed and promoted that focused on selling licensed Walter Mercado licensed products throughout the United States.

Later Arlene moved on as a Media Supervisor for Zubi Advertising, the largest independently owned U.S. Hispanic ad agency in the United States. She oversaw all strategic media planning and negotiations for clients such as American Airlines, Johnson & Johnson, Kraft Foods, M&M/Mars, the Miami Heat, and SC Johnson. Her ability to assimilate to her target demographic and create new, cost-efficient ways to market to consumers led to her success gaining new business and growing account billings by $28 million dollars net.

Her passion for advertising, led her to incorporate a small advertising agency named Ad Infinitum Advertising Services. As a managing partner, Arlene handled the account service and media placement for Charles Schwab in Latin America and developed media strategies and plans for larger agencies pitching new business in the Hispanic market. During the same time period, Arlene was recruited by the CEO of Latina Magazine to help grow the circulation and the sales revenue from the state of Florida. Two and half years later, Latina’s Florida circulation grew to 11% and sales revenues shot up over 500% by the end of her contract.

A graduate of the University of South Florida, Ms. Segovia has more than 10 years of experience including work in the general, U.S. Hispanic and Latin American markets and has established herself as one of the brightest minds in a highly competitive market.